Lunch Break: When Bad Campaign Ad Strikes

The Anchorage mayoral campaigns’ APOC reports show interesting uses with their war chests.  Devin Kelly‘s Dispatch article about run-off funds (or in some cases, lack there of) got me thinking about the likelihood of fresh campaign ads after the April 7 results.

Whatever topic these future run-off candidates take-on, use former Rep. Vance McAllister’s (R-LA) 2014 “Blessed” re-election campaign video as a guide of what not to do.

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This cringe worthy video was the campaign’s response to the kissing scandalto which it alludes.  Unfortunately, this video didn’t save McAllister’s re-election bid.  In fact, it did the opposite.  The lack of warmth between the McAllisters and most importantly: how the issue was addressed within this 30 second spot is the reason politicos have pointed to this video as the deciding nail in McAllister’s political coffin.

Let this video serve as a lesson.  Pick your messaging carefully.

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